Social Media Ideas for Architects
Social Media Posting Tips + Social Media Calendar + AEC Awards & Events Lists
What should architects post on social media?
Social media has become a vital tool for architecture and construction professionals. The best social media platforms are the ones that help connect your business to your target audience in an effortless, organic way - meaning that you should meet your audience on the social media channels where they're already the most active and engaged.
This means that depending on your niche, your choice of social media platform might differ. However, regardless of whether you end up posting on social media channels geared to professionals like LinkedIn, or those focused on visual content like Instagram, Pinterest and TikTok, architects and construction professionals across disciplines can successfully use social media marketing to showcase their work, expand their reputation and foster new business opportunities and partnerships.
Challenges with generating social media ideas
One key challenge faced by architectural firms is that creating and maintaining a successful social media strategy can be both challenging and time-consuming. Generating social media ideas can seem difficult, and some practices remain uncertain about what exactly they should post on any given social media platform.
That’s why it’s important for architects and construction professionals to understand what drives the biggest impact in the digital marketing world. At Beauxhaus, we have years of experience developing relevant content and facilitating online growth in the architecture space. In this article, we'll explore some of our favourite social media ideas and tips to help you develop your social media pages and grow your brand online.
Resources for social media users in AEC
For example, below you'll find a calendar of interesting and inspirational dates across the year that you can use to inform unique content for your AEC firm’s social media schedule.
Additionally, we’ve also put together a list of key AEC awards, as well as one of some important industry events.
You can use all of these resources to help create relevant, engaging content that will help you build a strong social media following and position yourself to turn social media users into happy new clients.
But first, here are some more general tips on what to post on your social media channels if you’re an architecture or construction firm looking to grow your online presence and improve your engagement with existing and future customers.
5 Social Media Tips for Architects:
Whether you're already established with multiple accounts, or just getting started with one social media platform, follow these social media tips for architects to help connect with your target audience and grow your following:
Behind the Scenes - use your social media channels to give your followers a glimpse into your design process by sharing photos and videos of your team at work, or clients enjoying their new spaces.
Tips and Tricks - share helpful tips and advice for homeowners and businesses on your social media platforms about how to improve their homes and offices.
News and Updates - keep your social media followers up-to-date on your latest projects, awards, and events.
Testimonials - share user-generated content on your social media accounts in the form of positive reviews from past clients. This is a great way to show your work and build trust with potential new clients.
Business Insights: use your social media pages to share what makes you different, the best feedback you've recently received, common misconceptions about architects/ the industry, and current hot topics.
Social Media Calendar for Architects
In the world of architecture and construction, social media marketing has become a vital tool for building a brand, highlighting designs and reaching new clients. However, finding the right content to post can be challenging. That's where our social media calendar for architects comes in.
Designed to provide inspiration and guidance to architectural professionals, our calendar covers important days and weeks of interest throughout the year, from National Technology Day to Women in Construction Week.
With this calendar, architecture firms and other AEC professionals can plan ahead and ensure that their social media accounts are relevant and engaging. Take the guesswork out of your social media strategy. Use this calendar as an asset to help your firm build a stronger online presence, and give yourself more time to focus on creating inspiring and functional spaces.
A calendar of dates to inspire your architecture firm's social posts:
January
World Introvert Day - 2nd January: #WorldIntrovertDay
National Technology Day - 6th January (US): #NationalTechnologyDay
International Reducing CO2 Emissions Day - 28th January: #ReducingCO2EmissionsDay
February
Groundhog Day - 2nd February: US: #GroundhogDay
Inventor's Day - 11th February: #NationalInventorsDay
International Day of Women and Girls in Science - 11th February: #WomenInScience
National Engineers Week: 18th-24th Feb 2024 - US: #EngineersWeek
March
Women in Construction Week: 4th March - 10th March 2024: #WomeninConstructionWeek
International Women's Day - March 8th: #InternationalWomensDay: #IWD(Year)
World Plumbing Day - 11th March: #PlumbingDay #WorldPlumbingDay
International Colour Day - 21st March: #ICD
April
World Landscape Architecture Month - April: #WLAM
World Creativity and Innovation Day - 21st April: #IAmCreative #WCID
Earth Day - 22nd April: #EarthDay
National Richter Scale Day - 26th April: #RichterScaleDay
World Design Day - 27th April: #WorldDesignDay
World Day for Safety and Health at Work - 28th April: #WorldDayForSafetyAndHealthAtWork
May
National Clean Air Month - May: US: #CleanAirMatters
National Technology Day - 11th May: India: #TechnologyDay
Love A Tree Day: 16th May - #LoveATreeDay
World Environment Day - June 5th: #WorldEnvironmentDay
June
World Green Roof Day - 6th June: #WorldGreenRoofDay #GreenRoofDay
Clean Air Day: 15th June - UK: #CleanAirDay
International Women in Engineering Day - 23rd June: #WomenInEngineeringDay
World Industrial Design Day - 29th June: #IndustrialDesignDay #WorldIndustrialDesignDay
July
National Mechanical Pencil Day - 5th July: #MechanicalPencilDay
World Listening Day - 18th: #WorldListeningDay
August
Skyscraper Appreciation Day - 10th August: #SkyscraperAppreciationDay
World Photography Day - 19th August: #WorldPhotographyDay
September
World Skyscraper Day - 3rd September: #SkyscraperDay
World Engineer Day - 15th September: #worldengineeringday
World Ozone Day - 16th September: #OzoneDay
October
World Architecture Day - First Monday of October: #ArchitectureDay #WorldArchitectureDay
U.S. National Color Day - 22nd October: US: #ColorDay: #NationalColorDay
November
STEM/STEAM Day - 8th November: #STEMDay #STEAMDay
Fibonacci Day - 23rd November: #FibonacciDay
December
World Soil Day - 5th December: #SoilDay #WorldSoilDay
Nobel Prize Day - 10th December: #NobelPrizeDay
Quarterly
Get To Know Your Customers Day - 3rd Thursday of each quarter: #GetToKnowYourCustomersDay
Architecture and Construction Events and Conferences
The momentum for change continues to build in the construction industry, with an increasing number of firms leaning into new technologies and methodologies to help address our biggest global challenges - from the environment to the skills shortage. As such, it’s vital that architects and other AEC professionals keep up-to-date with the latest construction industry advancements and trends.
Learning from and networking with other AEC professionals at industry conferences and events can be an effective way of achieving this, but there is more to gain beyond attendance. When architects take advantage of social media platforms to share their knowledge and experiences, it not only helps to showcase a particular firm’s expertise, it helps to inform the wider industry.
Social media promotes dialogue naturally, meaning that posting helps keep interesting conversations going even after the event has ended, and can also help to spread the word about exciting new ideas and topics to a larger number of people.
By using social media channels to post about new learnings and opportunities, architects can help to progress industry advancement, creating opportunities for themselves and others.
Architecture and construction events in 2024
Note: if your AEC event is not currently listed and you would like it added, please email us.
January
Homebuilding and Renovating Show - Farnborough, UK
International Conference on Architecture, Structure and Civil Engineering - London, UK
February
Advancing Prefab - Denver, US
International Builders' Show - Las Vegas, US
March
ARCHITECT@WORK - London, UK
Futurebuild - London, UK
MIPIM - Cannes, France
New York Build Expo - New York City, US
April
BIM World - Paris, France
MHI Congress and Expo - Las Vegas, US
May
Construction Week - London, UK
Digital Construction Week - London, UK
Groundbreaking Women in Construction Conference - San Francisco, US
Offsite Construction Show - London, UK
June
AIA Conference on Architecture - Washington DC, US
Construction Trade Show 2023 - Bristol, UK
ENR Future Tech - San Francisco, US
London Festival of Architecture - London, UK
July
Advancing Construction Decarbonization 2023 - Denver, US
Homebuilding and Renovating Show - Esher, UK
UIA World Congress of Architects 2023 - Copenhagen, Denmark
August
Advancing Construction Decarbonization 2023 - Denver, US
Los Angeles Architecture and Design Summit - Los Angeles, US
September
Greenbuild International Conference + Expo - Washington DC, US
Groundbreak by Procore - Chicago, US
London Design Festival - London, UK
October
LCI Congress - Detroit, MI/ San Diego, CA/ Arlington, TX
UK Construction Week - Birmingham, UK
November
Autodesk University - Las Vegas, NV
BIM World - Munich, Germany
London Build Expo - London, UK
The Buildings Show (TBD)) - Toronto, Canada
December
The Buildings Show (TBD) - Toronto, Canada
International Conference on Tunnel Construction and Engineering - London, UK
Various Months According to Location
Zak World of Façades - Various, International
Architecture Awards
Showcase your architectural accomplishments on social media
As an architectural firm, achieving success can take different forms, and one of them is being nominated, or winning, an architectural award. This recognition validates your expertise and helps to set you apart from other firms in your field.
As such, there are a number of compelling reasons why sharing your architectural award nomination, or win, on your social media platforms is an excellent means of promoting your business.
Keep reading to learn more about the specific value social media marketing provides and the practical strategies that can help you make the most out of these powerful promotional opportunities.
Plus, we'll provide a comprehensive list of AEC awards for your firm to consider.
Use social media marketing to highlight your expertise
Elevate your architectural industry status by sharing your expertise and experience on social media. Demonstrate how your team's abilities produce high-value outcomes for your clients. Get specific about your accomplishments, highlighting specific elements like the sustainability credentials of your materials, the innovative thinking behind your designs, or your uniquely creative use of space. These detailed insights inspire followers on social media platforms and help to build trust in your team and work.
Build strong relationships with industry peers
Winning awards, or being shortlisted, can open valuable doors for collaboration and foster participation in important industry dialogues. Use your favourite social media platform as a powerful networking tool to forge connections with other architects, designers, and AEC industry professionals.
Remember to acknowledge and tag anyone who contributed to your success. Showcasing your network, team, and mentors as part of your marketing strategy not only demonstrates your experience and dedication but also highlights the impressive level of talent that surrounds you.
Keep your practice front of mind with clients and stakeholders
Winning an architectural award, or being shortlisted, is a fantastic opportunity to showcase your work. You can use social media to help keep your clients and stakeholders informed of your most recent accomplishments by staying up-to-date on your latest achievements. Plus, you'll demonstrate an active online presence that inspires confidence and trust in your firm.
Make your prospective clients aware that you're a front-runner in your industry, and don’t forget to share any other notable projects you’ve completed in addition to the one featured in your award entry.
Maximise your marketing
Social media is a powerful tool for architecture firms, enabling you to promote your work and build your reputation. By posting about award wins and shortlists, you can generate excitement and interest in your projects, attract new clients, and build relationships with other professionals in the AEC industry.
Here are some of the key awards in the AEC space that your architectural firm might like to consider entering.
For advice on using social media to maximise your impact in the field of architecture, you're welcome to contact us today.
Note: Please feel free to email us if there are any other AEC awards you'd like to see included below that aren't currently listed.
US Architecture Awards
American Academy of Arts and Letters Architecture Award
American Architecture Awards
American Institue of Architects: AIA Firm Award
American Institute of Architects: AIA Gold Medal
American Institute of Architects: New York Design Awards
American Society of Landscape Architects
Architect Magazine R+D Awards
Associated Builders and Contractors: National Excellence in Construction Awards
Cooper Hewitt National Design Awards
International Property Awards (USA)
National Association of Women in Construction (NAWIC) Awards
The Pritzker Architecture Prize
Progressive Architecture Awards
Urban Land Institute: ULI Americas Award for Excellence
UK Architecture Awards
AJ Retrofit Awards UK
AJ Small Projects Awards
Architects' Journal: AJ Architecture Awards
Architects' Journal: AJ100 Awards
Building Controls Industry Association BCIA Awards
CIBSE Building Performance Awards
Constructing Excellence Awards UK
Construction News Awards
Digital Construction Awards
Institution of Civil Engineers ICE Awards
Institute of Engineering and Technology IET Excellence and Innovation Awards
New Civil Engineer: TechFest Awards
New London Architecture: New London Awards
RIAS Awards
RIBA Client of the Year
RIBA Reinvention Award
RIBA Stirling Prize
Royal Academy of Engineering Awards
Stephen Lawrence Prize
Scottish Home Awards
The Unlock Net Zero Live Awards
International Architecture Awards
ADC International Architecture and Design Awards
Aga Khan Award for Architecture
American Society of Architectural Illustrators: Architecture in Perspective Competition
ArchDaily Building of the Year Awards
Architects' Journal W Award
ArchFrame Design Awards
Architecture and Design Collection Awards
The Architecture Community World Design Awards
Architecture Masterprize Architecture Awards
The Architectural Review AR New into Old Awards
The Architectural Review Emerging Architecture Awards
The Architizer A+ Awards
Australian Institute of Architects
Autodesk Design & Make Awards
BREEAM Awards
British Construction Industry Awards (BCIA)
Built Design Awards
The Chicago Athenaeum Museum of Architecture and Design Awards
DEWAN Award For Architecture
Dezeen Awards
The European Centre: European Prize for Architecture
FX International Interior Design Awards
Going Digital Awards in Infrastructure
Global Future Design Awards
Houzee Awards
The INSIDE Awards
INT Interior Design Awards
The International Architecture and Design Awards
Loop Design Awards
MIPIM Awards
Offsite Construction Awards
Outstanding Building of the Year (TOBY) International Awards
PCBC Gold Nugget Awards
RIBA International Awards
RIBAJ Rising Stars
Royal Institute of Chartered Surveyors: RICS Awards
The SFE Facade Design and Engineering Awards
The Steelie Awards
The Structural Awards
The Tall Buildings Awards
Transparent Construction Awards
Urban Design & Architecture Design Awards
UK Passivhaus Awards
WA Awards World Architecture
WAN Awards
WAN Female Frontier Awards
World Architecture Festival Awards
Women in Construction and Engineering: WICE Awards
World Demolition Awards
World Interiors News Win Awards
Moving ahead with social media marketing for AEC
In conclusion, providing valuable content consistently over social media channels has become a crucial way for architects to engage with their current and potential clients. With the ever-growing usage of social media platforms as a means of sourcing information, making informed decisions, and communicating effectively with other key players in the space, creating a brand presence on key social media platforms has become more important than ever for architecture firms.
With our AEC awards and events lists, ready-to-go social media calendar, and the tips we've shared in this post, your architectural practice can create a strong online presence that boosts brand engagement, awareness and leads. Remember, maintaining a successful social media strategy does take time and effort. Be patient and don't give up! Promoting your AEC firm successfully will be an ongoing effort requiring attention and dedication in order to stay relevant and effective.
If you’re an AEC firm in need of assistance enhancing your social media strategy, feel free to reach out to us for support. Our experienced team has over a decade of collective experience working in social and content marketing for the architecture and construction sector. We'd love to discuss the best social media platforms and social media marketing strategies to help your architecture firm grow and reach your business goals.
To learn more about other digital marketing and content creation strategies that you can use to help promote your architecture firm, please check out our blog on SEO for architects and our b2b podcast services page.