Transform Your Brand - B2B Social Media Agency Services
Maximise your online impact with expert social media marketing from Beauxhaus. Specialising in technology, sustainability, and B2B, we offer more than just social media management. Our services range from account audits and content creation to metric analysis and thought leadership development, all designed to elevate your brand, foster connection, and drive growth.
Maximise Impact with social media marketing
We understand the unique challenges faced by B2B businesses. Partner with us for tailored strategies that align with your market needs, company vision and goals.
By leveraging our expertise in social media management and strategic development, we’ll help transform your digital presence, connecting you with the right audience, establishing your authority and boosting your reach.
Whether you’re looking to showcase your latest project, drive website traffic, promote cutting-edge innovation, or connect with other influencers in your space, our social media strategy and management services are tailored to help you achieve your specific objectives.
Our Expertise in Social Media Marketing Strategy
Our team has years of experience managing successful social media campaigns specifically tailored for innovators, sustainability firms, and B2B enterprises. In these highly specialised fields, we understand that trying to implement a one-size-fits-all approach simply doesn’t work.
Our deep-rooted industry knowledge allows us to craft customised and impactful social media strategies that not only amplify your brand but also help to establish you as a thought leader, foster community engagement, and generate measurable ROI.
From initial audits to strategy development, content creation, and analytics, our comprehensive services help you to leverage social media as a powerful tool for business growth and community engagement.
Proven Impact: Social Media Marketing Strategy
Our portfolio of success underscores our ability to significantly impact our clients’ online presence. A standout example includes growing a tech-led design company’s LinkedIn followers from 500 to over 13,000, reflecting not just growth in numbers but in meaningful engagement. Our strategies go beyond superficial metrics, focusing instead on creating content that resonates deeply with your audience, setting new standards for industry engagement.
Boosting Your Brand With Influencer Marketing
We excel at building influential relationships through targeted engagement with key players and influencers in both the UK and US markets.
Our approach is informed by deep industry knowledge and insight garnered from social listening, which enables us to identify trends, understand audience behaviour, and engage with micro-influencers in a meaningful way.
A Focus on Tech, Sustainability & B2B Markets
Choosing Beauxhaus means choosing a partner with experience in your niche. Whether you're a technology company showcasing your latest innovations, a sustainability firm advocating for greener practices, or a B2B business aiming to simplify complex service offerings, our tailored social media strategies can amplify your voice, enhance your brand image, and drive targeted engagement.
We understand the unique challenges and opportunities that the B2B sector presents, and we tailor our approach accordingly.
Overcoming B2B Business Challenges With Social Media
Social media addresses several key challenges faced by B2B businesses, offering strategic solutions that enhance visibility, engagement, and lead generation. Our tailored social media strategies help with:
Limited Brand Awareness
Regularly showcase your work to enhance brand recall and awareness.
Client Acquisition
Increase B2B client acquisition by showcasing your expertise and unique solutions directly to potential clients.
Foster relationships through interactive and engaging content for higher quality leads and conversions.
Educating the Market
Share impactful and bite-sized content assets that educate and inform others about the importance of your work.
Showcasing Benefits & Harnessing Strategic Advantages
Use case studies, success stories, and visual graphics on platforms like LinkedIn to demonstrate the benefits of your services.
Lead Generation
Leverage targeted advertising and organic content sharing on platforms like Facebook and LinkedIn to reach decision-makers in various industries, easing the generation of qualified leads.
Staying Ahead of Competitors
Establish a strong social media presence to monitor competitors, stay updated with industry trends, and position your company as thought leaders.
Building Partnerships
Utilise platforms like LinkedIn for starting conversations, sharing industry insights, and fostering relationships that could lead to valuable partnerships.
By addressing these challenges with strategic social media initiatives, we empower B2B companies to not only enhance their online presence but also achieve their business objectives with greater efficiency.
Adaptability: Navigating the digital landscape
In a digital space that is constantly changing, adaptability is key, and that's where Beauxhaus excels. Our finger is always on the pulse of the latest developments in social media, ensuring that our strategies are as current as they are effective.
For instance, when Meta launched Threads in July 2023, we were quick to assess its relevance and potential impact for our clients in the tech, sustainability, and B2B sectors. After thorough - but speedy - analysis, we advised them on whether it was the right avenue for expanding their digital footprint.
This proactive approach allows us to keep our clients ahead of the curve, making timely recommendations that align with both current trends and long-term marketing goals.
Values & Purpose
Our extensive experience in the B2B space means we understand the importance of partnering with the right people.
We believe in businesses that serve people and planet alike, and we seek to work with like-minded individuals that share our commitment to making a positive impact. Whether it's promoting sustainable practices, fostering innovation, or championing diversity & inclusion, our approach to social media strategy and management is guided by our values. Our goal is to help you achieve impactful success and transformation.
Social Media Consultancy Services Offered
We offer cross-platform, comprehensive social media strategy and management services to meet the individual needs of your B2B sector.
Whether you're looking to establish a corporate presence on LinkedIn, engage with industry experts on X, or tap into consumer-centric platforms like Meta’s Facebook, Instagram, and Threads, we have you covered.
Our services also extend to visually-driven platforms like Pinterest and YouTube, enabling us to craft multi-faceted strategies that engage your audience wherever they are.
Our all-encompassing approach ensures that your brand gains maximum exposure, engages effectively with your target audience, and achieves your specific business objectives. With Beauxhaus, you get a one-stop solution for all your social media needs.
Our Social Media Agency Services Expanded
Social Media Accounts Audit
One of the key social media offerings at Beauxhaus is our Social Media Audit, a critical first step in optimising your online presence. Tailored for tech startups/scale-ups, sustainability firms, and B2B businesses, our audit provides a comprehensive analysis of your current social media activities across key platforms like LinkedIn, X, Facebook, Instagram, Pinterest, and YouTube.
The audit allows us to understand your current position in the social media space, identify strengths and weaknesses, and develop a tailored strategy to optimise your social media presence.
We examine various aspects including the number of social media followers you have as well as the platforms you are currently using, the level of engagement on your posts, the consistency of your branding and messaging, and the overall effectiveness of your current strategy.
We also assess your competitors' social media activities to identify any missed opportunities.
The insights gained from our social media audit serve as a foundation for developing a robust strategy that aligns with your business objectives, targets your audience effectively, and positions your brand as a leader in your B2B sector.
Strategy Development
Our approach to strategy development is comprehensive and tailored to your unique needs. First and foremost, we focus on audience identification and targeting. Understanding your target audience is crucial to developing a strategy that resonates and engages. We conduct thorough research to identify your target audience, including their preferences and behaviours, because this governs our social media platform selection.
Selecting the Right Social Media Channels
Platform selection is another key component of our strategy development process. We assess the effectiveness of each channel for your specific objectives and target audience to determine where your efforts will be most impactful.
For example, if you’re a small residential architect with a local footprint, you’ll likely have the most success with a Facebook or Instagram account where a large number of your potential clients get their homes and interiors inspiration. If, however, you’re a larger practice targeting property developers or local authorities, you’d be better positioned to spend time building out your company page and presence on LinkedIn and posting your insights there.
Social Media Marketing with Existing Content
At Beauxhaus, we believe that great content shouldn't go to waste. That's why one of our initial steps is to conduct a comprehensive content audit of your existing materials. Whether it's blog posts, whitepapers, videos, or images, we assess what you already have and identify opportunities for repurposing existing materials to maximise reach and engagement across various social media platforms.
For instance, a long-form blog about the benefits of a circular economy could be broken into a series of frequently asked questions (FAQs) on the subject to engage your LinkedIn community. Similarly, an unused photograph of a staircase on an architectural shoot could be paired with similar images from other projects and transformed into a captivating Instagram story about the interplay of geometry and lines. Even a lengthy video can be segmented into bite-sized shorts - ideal for platforms that prefer quick, digestible content.
By doing this, you’ll not only extend the life and reach of your existing content, you’ll ensure that each piece is perfectly tailored for the specific platform on which its deployed. This approach not only saves time and resources but also creates a cohesive and consistent brand message across all channels.
New Social Media Content Creation Services
Creating new content for social media is a multifaceted process that we have refined over years of experience working with B2B businesses.
Our content creation process includes a variety of content types, such as social posts, videos, B2B thought leadership articles, business podcasts and more. These are planned and produced based on the frequency that is most effective for each platform and your specific audience.
Importantly, we customise the content for each channel, recognising that each platform (LinkedIn, Instagram, X, Threads etc.) has its own unique characteristics, audience behaviours, and best practices.
For example, your LinkedIn content might have a more professional and informative style, focusing on industry insights about your project’s achievements and longer thought leadership pieces. In contrast, your Instagram or Facebook content might be more visual and creative, showcasing not only your latest project photos, but also a bit about your company culture.
Our approach to social media content creation services ensures that the content not only aligns with your brand voice and messaging but is also custom tailored to maximise impact and engagement - whether you’re looking for new business, new employees or both.
Social Media Marketing: Implementation
Implementing a social media strategy is a dynamic process that requires careful planning and execution. We start by developing a content calendar that outlines the content to be posted on each platform, the posting schedule, and any associated campaigns or promotions.
This calendar serves as a roadmap for our social media activities and ensures consistency and coherence in our messaging. Once the content calendar is finalised, we move on to posting and engagement.
Dependent on the scope of work agreed, your dedicated account manager can manage the posting of content across all platforms, ensuring that it is optimised for each platform and timed for maximum impact.
Our social media team can also take on your community management and engage with your audience by responding to comments, messages, and mentions on your behalf.
Additionally, we can monitor the performance of your social media posts in real-time and make adjustments as necessary to optimise engagement and results. This may involve tweaking the content, adjusting the posting schedule, or modifying our engagement tactics on a particular social media channel.
The proactive approach of our social media managers ensures that your social media campaign is not only well-planned but also responsive to what’s occurring in real time.
Social Media Analytics and Reporting
Data-driven decision-making is at the core of our social media management services at Beauxhaus. We provide comprehensive analytics and reporting to ensure that your social media initiatives are effective and aligned with your business goals. Our clients receive monthly reporting that covers a range of key performance metrics, from engagement rates and follower count and growth to conversion rates and ROI. These reports are not just numbers; we offer actionable insights to fine-tune your social media strategy. Metrics are tracked across all social channels, be it LinkedIn, Instagram, Pinterest, or any other social channel relevant to your industry.
Our transparent approach to analytics and reporting enables B2B businesses to understand the impact of their social media activities and make data-informed decisions for future strategies that will lead to new followers and sustained organic growth.
In conclusion
For B2B companies, harnessing the power of social media marketing is crucial not only for showcasing innovation, eco-friendly solutions, and tailored services but also for establishing industry leadership, fostering collaborative partnerships with target accounts, and driving the future of sustainable and client-centric solutions in their respective domains.
Get Started with our Social Media Services
Let's harness the power of social media to not only grow your business but also make a positive impact on the world.
Contact us to discuss our social media packages and get started on your journey towards reaching targeted followers and new clients today.
Featured Insights
Are you a B2B business looking to grow your social media presence? Check out our blogs below on social media ideas for architects and choosing the best social media platforms for tech companies:
