Niche to Industry Authority: A Strategy & Design Consultancy Case Study
Global Strategy & Design Consultancy | Multi-Year Ongoing | Integrated Marketing Strategy
The Challenge: Launching a Transformative Industry Concept
This global strategy and design consultancy developed an innovative concept: a standardised design system with significant potential to drive positive impact across the built environment and address critical pain points in the construction industry. Deeply committed to the model, they recognised the need for a more strategic approach to amplify their thought leadership and positioning in the market.
Despite their own tech-led innovation methods, their marketing reach remained limited to traditional channels—word-of-mouth, traditional PR, and conference speaking. This reflected the construction industry itself, which had been slow to adopt modern marketing practices. They needed a robust digital infrastructure to elevate their visibility and drive industry awareness of this transformative approach.
The Specific Challenges:
Scaling the Message – Moving beyond traditional channels to achieve global visibility for their concept
Building Digital Presence – Creating a social media and web foundation that could capture and nurture interest from key industry stakeholders
Establishing Authority – Translating expertise into online thought leadership to position themselves as go-to advisors in their space
The Transformation:
The result spoke for itself: they transformed from niche specialists to widely recognised authority across the industry.
Our Solution:
Through integrated digital strategy across social media, video, blogs, podcasts, and SEO, we established a self-sustaining content engine that validated their authority and drove new client acquisition over time.
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Long-Term Authority Building:
We transformed their digital presence from minimal activity into a strategic, validated, and predictable growth engine.
We achieved this by organically growing their social media accounts across multiple channels: LinkedIn grew from 500 to over 16,500 professionals, YouTube established a channel with 350 followers, and Instagram built a presence of 2,000 followers.
This growth established our client as a leading expert in industrialised construction and positioned them as key innovators in decarbonisation technologies.
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Content Multiplication Engine
We launched and produced a podcast that quickly became a Top-30 Apple UK Design Podcast.
Importantly, this served as the core of a content multiplication engine: combining expert and influencer podcast interviews to convert audio into high-performing long-form SEO blogs. These articles now deliver exceptional performance in search and consistently drive high dwell times on the site.
This strategy has proven effective, with the podcast generating over 17,500 downloads to date and continuing to deliver significant video views on YouTube.
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Collaborative Execution and Business Growth
In 2020, we successfully collaborated with the client's web design agency to ideate and implement their entire website Insights section, establishing the central destination for all thought leadership traffic, which now drives at least a third of the total site traffic and demonstrates high user engagement and dwell time.
Our ongoing remit demonstrates the depth of our partnership: we continuously manage their social media strategy and CMS, execute SEO initiatives and video editing, and consult on general marketing strategy, culminating in a full website redesign planned for early 2026.
The Results: Transforming a Business Through Digital Authority
Our comprehensive, integrated marketing strategy delivered multi-faceted success across all digital channels, establishing them as a validated and authoritative voice in the sustainable infrastructure sector. The strategy drove significant, measurable growth in both audience reach and commercial validation, transforming their brand presence and delivering concrete results.
Win
Major New Client Directly from Social Media Activity
Secured a major UK data centre contract directly after the client discovered their thought leadership on LinkedIn.
16,500+
Followers on LinkedIn and Climbing
Consistent organic growth established global sector authority and validated expertise for major B2B contract wins.
273k
Active Web Users in 2024
Demonstrating phenomenal audience reach. Engagement is driven by the Insights section, which now contributes over one-third of all organic site traffic.
743
Keywords currently rankings in top 30 positions on Google
Unprecedented Growth in Organic Search Visibility and Reach.
Unsolicited Third Party SEO Validation
A major US heavy industry manufacturer searching for solutions to a critical problem discovered our client through organic search. ‘They popped up everywhere,' the prospect noted - validating the reach and authority of the integrated content strategy.
Digital Authority Reinforced
The podcast has generated over 17,500 downloads across major directories to date and is now delivering significant video views on YouTube. This deep engagement facilitates relationship-building with industry thought leaders and fuels the content multiplication engine.
Real-Word Impact: The firm's Insights section consistently drives over a third of total site traffic and maintains high user engagement. Crucially, this integrated digital authority generates major contract wins and is demonstrably future-proof, having delivered over 350 highly-engaged sessions from emerging AI search and LLM platforms in the last 90 days.
Bottom Line:
We transformed their digital presence from minimal activity to a strategic, validated, and predictable growth engine, demonstrating the power of long-term integrated marketing and collaborative execution.
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