From Zero to AI-Recommended Authority: A Therapy Case Study
Therapy Practice | 4 Weeks Ongoing | Integrated Marketing Strategy
The Challenge:
A qualified therapist approached us with a significant online visibility problem. Despite years of experience, their website was delivering zero meaningful results, leaving them invisible to potential clients. They faced:
Zero search rankings for relevant therapy terms.
An outdated website that failed to attract visitors or convert new clients
No social media presence in a highly competitive local market.
The practice needed rapid results to establish credibility and get found by clients actively searching for support in their area.
Our Solution:
We launched an integrated digital marketing plan focused on delivering quick, impactful results. Our strategy combined a redesigned website, local SEO, and social media development.
-
Strategic Website & SEO
We built a custom, mobile-responsive Squarespace site with a user-friendly design to build trust and encourage contact. We implemented a robust local SEO strategy, optimising for hyper-local search terms across multiple locations.
-
Authority-Building Content
We developed a content plan for the website's blog and created a professional Instagram account with a targeted content strategy to drive qualified traffic. We also launched paid advertising to accelerate brand reach.
-
Sustained Partnership
Our ongoing partnership provides comprehensive digital marketing support - from strategic planning through hands-on execution - including SEO, CMS management, event promotion, social media, content creation, and marketing strategy. This integrated approach allows for sustained growth momentum and establishes the practice as a trusted authority in their local market.
The Results: Transforming a Business Through Digital Authority
Within just four weeks of launch, the impact on their digital presence was immediate and significant.
+2
Google AI Overviews
The practice was featured in two Google AI Overviews for relevant social anxiety searches, prominent placements that position them as a trusted authority right from the start.
#1
Number 1 Rankings
They achieved 5 number-one Google rankings and 10 top-three rankings for target keywords.
4.98k
Rapid Traffic Growth
The new website generated 19 organic clicks and 4.98K impressions in the first 30-day period, proving the new strategy was successfully connecting with a targeted audience.
121
Keywords Rankings
Keywords now ranking in Google, establishing search presence across therapy, counselling, and mental health terms that potential clients are actively searching for.
Real-Word Impact: The practice transformed from being completely invisible online to establishing immediate credibility and authority in their local mental health market. The rapid achievement of AI Overviews and top search rankings demonstrates the effectiveness of the integrated website design and SEO strategy in connecting qualified prospects with mental health support.
Bottom Line:
We transformed the practice from being completely invisible online to dominating local search results in just over a month. They are now strongly positioned to attract clients and establish themselves as a go-to resource in their community.
Ready to get found by your ideal clients? Let's discuss how we can build your online visibility and establish your practice as a local authority.